Iron Sharpens Iron · Bellwether Farm · September 2026

LABEL NAME

The world hands you a label. God hands you a name. The stress you're carrying lives in the gap between them.

You were in the room. Here's everything I said I'd leave you with.

Start here

Two questions · five minutes

Take the Identity Index

Check the same list of words twice — once for who you are on an ordinary Tuesday, once for who your work demands you be. The distance between them is your number. Results come back on screen and to your inbox.

Take it now →
Five to ten spots · no cost

Bring it to your team

I'm running the Index and Focus 5 through a handful of businesses this fall at no charge, in exchange for data I can publish anonymously. Baseline read, ninety-day read, and a written summary of what moved. If you run something, put your name in.

Apply for the study →
$5 a month · iOS and Android

Get Focus 5

Five minutes of mental training a day, because a mind renews the way a body does — by reps, not by weekends. Premium members message me and my team directly.

See the app →

Before you lose the momentum

The 10-day rep plan

Five minutes a day. Start in the parking lot.

  1. 01Write your name — not your title — on an index card. Put it where you shave.
  2. 02Read Romans 12:1–2 out loud. Out loud, not silently.
  3. 03Say the name to yourself before your first meeting.
  4. 04Write down the exact sentence you say to yourself when you fail.
  5. 05Rewrite that sentence the way God would say it.
  6. 06Tell one man from the retreat what you wrote. Text is fine.
  7. 07Do one thing you'd only do if the name were already true.
  8. 08Ten minutes of silence. No phone. Ask one question and wait.
  9. 09Be light for one specific person. An action, not a feeling.
  10. 10Retake the Index. Compare the numbers.

Trevor Conner

Founder, Hearts & Minds — Sport Psychology & Mental Performance

440-796-8850 Trevor@hmperform.com hmperform.com

Mental performance training in 70+ countries. 70+ Olympians, Navy Special Operations, and a whole lot of 14-year-olds who just needed somebody to tell them who they are.